What is michel et augustin?

Michel et Augustin is a French food company founded in 2004 by childhood friends Michel de Rovira and Augustin Paluel-Marmont. The company is known for their high-quality, all-natural cookies, yogurts, and other gourmet snacks.

The founders started the company in their small Paris apartment with a mission to create delicious and authentic French treats using simple, high-quality ingredients. Today, Michel et Augustin products can be found in gourmet stores and supermarkets all over France, as well as in select countries around the world.

The company's products are characterized by their playful branding and witty marketing campaigns, which have helped them build a strong following of loyal customers. Michel et Augustin is also known for its commitment to sustainable and ethical practices, including sourcing ingredients from local producers and using environmentally friendly packaging.

Overall, Michel et Augustin has become a popular and beloved brand in France and beyond, known for their delicious, natural, and innovative food products.